brand identity & packaging design
Four Candles - Britains smallest brewpub
Britains smallest Brewpub
The Four Candles is Britains smallest Brewpub (A pub that brews and sells beer on the premises) and its name is inspired by the famous 'Four candles' comedy sketch by the Two Ronnies.
Historically a Pub that sold ale on cask only, Sand creative designed a simple system for their first ever bottled ale, one that could be easily adapted for the ever changing variety of brews.
Ronnie Barker is said to have been inspired to write the famous Four Candles sketch whilst on a visit to Broadstairs to see his comedy partner, Ronnie Corbett.
Corbett had a holiday home next to the Charles Dickens public house and just along from H. E. Harrington's general ironmonger business that is famed for stocking everything you could possibly need.
Barker is known to have noticed Harrington's wide and diverse stock - screws could be bought loose, either singly or in greater numbers; tea urn cleaning brushes were displayed alongside saucepans and potato ricers. This gave him the basis of an idea that he then developed into the classic 1976 Two Ronnies BBC sketch that starts with a customer who walks into a hardware store and asks the shopkeeper for "fork handles".
The Four Candles Brewpub is a short walk from Harringtons, so it's close enough to the original to pay tribute to one of Britain's best-loved comedy sketches.
As new beers are brewed weekly on cask, generic simple clips are produced, onto which a sticker is applied with the new brew written in afterwards.
Fork Handles adorn the wall in a bespoke frame.
Above: A small selection of some other contenders, including the design on the far left where we proposed Britains smallest beer label for Britains smallest brewpub.
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What the client said
We briefed Sand Creative to create the Four Candles branded look for the first range of bottled beers to come out of our brew pub. We needed a simple, contemporary and effective system to deliver our products - one that could be easily adapted for all our different variants.
Sand Creative delivered on all these aspects. Easy to work with friendly and very creative, they presented us with a great range of concepts, I'd recommend them to anyone.
Mike Beaumont - Owner of The Four Candles
