brand identity & packaging design

Nutrition as unique as you.

 

Dumbbell fit produces a range of products thats are designed for you according to your unique body information, calorie recommendations and fitness goals. They worked with a team of sports scientists and performed various clinical studies to provide you with a protein recovery formula that will help you reach your goals faster.

​

Sand creative worked with Dumbbell fit to produce a bold, simple distinctive and strong identity that steered clear of the market place design cliches that often include multi layered effects and garish metallics.

​

The Dumbbell within the D was enclosed in a circle to maximise it's standout within social media icons.