Shepherd Neame - Cinque premium five grain lager
Five grain lager
Shepherd Neame has an established history of producing award winning lagers. They identified opportunities to extend their portfolio into the very top end of the lager market and produced an ultra premium lager.
Cinque, five grain premium lager, combines Shepherd Neame's brewers’ expertise with the finest quality ingredients, to offer this high end complex lager from Britain's oldest brewer. Brewed with five different grains, a smoother beer has been created with a more complex flavour, making it unlike any other lager.
Cinque's name derives from the Norman-French word meaning five and pays tribute to Shepherd Neame's home town of Faversham, a member of the confederation of Cinque Ports. The Cinque Ports were established in the 12th century to maintain ships ready to defend the nation.
Sand Creative worked with Shepherd Neame initially with naming the lager and then creating the brand identity and packaging, including bottles, cans and secondary packs. Glassware, keg lenses and other barware followed. The design features a five grain motif of Barley, Rye, Wheat, Maize and Rice above the Cinque logo. The background shows a subtle black on black illustration representing a style found on old Cinque port documentation.
Sales have been very good with over 200,000 pints sold in its first 6 months of trading (on trade only). With more being sold in the off trade. It's currently stocked in over 220 pubs and bars, primarily across the South East of England, with more to come in 2018.
Five grain lager - Design refinement
In 2019 Cinque name was changed to FiveGrain. Originally found in high end establishments in bottle only, it was decided to
reposition the brand to a premium lager offering to be found on tap and bottle in all Shepherd Neame pubs. The name change helped consumers to more quickly identify the lagers unique offering of a Five Grain lager.
Sand Creative created the new logo and assisted with the branding evolution.