Cyrano Armagnac 25 & 50 year old.
The Oldest spirit of France.
Armagnac is France’s oldest brandy — a grape-based spirit with over 700 years of tradition, distilled in the heart of Gascony. We created the brand identity and packaging for Cyrano Armagnac, inspired by the romantic legend of Cyrano de Bergerac.
The design draws from Edmond Rostand’s 1897 play, based on the real-life 17th-century soldier and poet. Cyrano is brave and brilliant, yet hides his love for Roxane behind eloquent letters written on behalf of another. She falls for the words, never knowing they are his.
This layered, bittersweet tale informed the visual identity — romantic, bold, and poetic. The packaging features rich textures and refined detailing, with high build gloss screens and delicate foils adding depth, tactility, and a quiet sense of luxury rooted in history and emotion.
The two fine blends shown here are 25 and 50 year old Armagnacs.
The design features Cyrano's sword within the Logo which is written in a blackletter style, still popular in 17th Century France. Supporting descriptive font Garamond also takes its influence from 17th Century French typographer Jean Jannon. Other details include an illustration of the Sun representing the 'Sun King' Louis VIV who was the french monarch of the time of Cyrano de Bergerac.
Around the edge of the labels, punctuated by gold quill pens runs one of Cyrano's famous monologues.
'I am going to be a storm, a flame, I need to fight whole armies alone; I have ten hearts; I have a hundred arms; I feel too strong to war with mortals. Bring me giants!'
Cyrano de Bergerac is shown on the red seal facing away from us hiding his nose but still with a wry smile on his face.
The Cyrano range includes not only the 25 and 50 year old blends , but a younger clear, fresh and fruity Armagnac called Roxane,
that is perfect for a bartenders armoury of spirits for their cocktails. We positioned Cyrano Roxane as a distinctly separate offering to the aged Armagnacs, but with a clear and strongly branded link. Click this link to see Roxane.
The Drum's Creative work of the week
Featured on The Dieline and Packaging & POTW. Click logos for links
What the client said
We are very happy in having chosen Sand Creative for telling Cyrano's story.
Cyrano's image is not only making a good first impression, but it's creating the desire in first-time buyers to purchase our products. Crucial for a start-up like ours.
Important to highlight that we are based in France and for the most part have worked together, remotely, at anytime, and with great effectiveness."
Cesar Kuberek - Cyrano Armagnac