The Spirit of love
Armagnac is the oldest brandy in France. It is a grape-based spirit with a 700 year old history. It is produced in the region it’s named after – Armagnac, in Gascony, Southwest France.
We created the brand identity and packaging for Cyrano Armagnac, inspired by the legend of Cyrano de Bergerac.
The famous french play written in 1897 by Edmond Rostand is based on the real life character from 17th century France.
Cyrano, is a soldier and a poet and is in love with Roxane, but he is too ashamed to admit it because of his big nose. When a Gascon cadet, Christian, falls for Roxane, he asks for Cyrano's help in sharing his feelings. Cyrano writes love letters signed with Christians name, and Roxane doesn’t realise that it’s Cyrano's words she falls for.
She marries christian, and Cyrano continues to keep the other mans secret, even after tragedy strikes.
The Cyrano range includes the 25 and 50 year old blends , and a younger clear, fresh and fruity Armagnac called Roxane,
that is perfect for a bartenders armoury of spirits for their cocktails.
Cyrano XO is a blend made up of Armagnacs that have been aged for at least 8 years. It's fourth product in the award-winning Armagnac range, offering the perfect blend to give classic cocktails an original signature from France.
Small details include one of Cyrano's famous quotes. 'The voice from the shadows, its was you'
What the client said
We are very happy in having chosen Sand Creative for telling Cyrano's story.
Cyrano's image is not only making a good first impression, but it's creating the desire in first-time buyers to purchase our products. Crucial for a start-up like ours.
Important to highlight that we are based in France and for the most part have worked together, remotely, at anytime, and with great effectiveness."
Cesar Kuberek - Cyrano Armagnac