brand identity & packaging design
Dudda's Tun Cider.
Kent to the core.
At Dudda’s Tun they pride themselves on pressing their own apples grown at Pine Trees Farm, always fermenting from 100% freshly pressed juice, and using wild yeasts to produce cider true to their unique region in the heart of Kent.
Dudda is believed to have been an 11th century person who set up a farmstead (Tun), which over hundreds of years became a village, known today as Doddington.
Sand Creative worked with Dudda's Tun to refresh their previous packaging and identity by seeking to step away from the cider category clichés, drawing a line under its previous cream and brown tones and moving towards a more vibrant colour palette, with a more contemporary, upbeat feel.
All elements from logotype to illustration style have been revisited.
The famous Dudda character is still central to the brand and he has taken on a variety of poses, reminding us that this is a brand that looks on 'The fun cider life.'
The rebrand included the design and development of the new Dudda's Tun website. Visit it here
Fruit range
Fusion range
Traditional range
Concertina pocket information booklet for customers
Previous design
