Gilda, a multi-award-winning bakery in Canterbury, celebrates the art of transforming four simple ingredients into something truly delicious and nutritious. Their commitment to artisanal craftsmanship shines in every loaf they create.

This simplicity and purity are mirrored in the packaging design we developed. The design is printed on uncoated, off-white paper, reminiscent of flour’s texture, and complemented by a bold, glossy logo. A few carefully chosen words highlight the product's ingredients and provenance.

The packaging and identity system were designed to ensure future creations could be labeled quickly and easily. We created versatile labels for jars, long stickers to seal bread bags, and simple card wraps. Additionally, we crafted a small Christmas brochure for seasonal orders.

The result is a cohesive and premium identity that emphasizes the beauty of simplicity done well.

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Photography: Ashley Britten