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brand identity & packaging design
Kent Cider Company
Rustic yet refined
The Kent Cider Company is proud of its traditional methods of production, but its outlook is more contemporary than most Cider brands. The redesign reflects this while giving it a more vibrant and upbeat personality.
Navigation was difficult with the previous design so each variant was made more distinctive, starting with its own stylised tree, each bearing one huge fruit to communicate the single variety used in production. All the information below is held within its roots.
A hexagonal shape, inspired by the corners of apple crates, was also introduced to create a more distinctive badge, to which bold vibrant colours were added.
The detail continues to the bottom of each label. The Russet variant for example is also known as 'old leather coat' due to its rough skin. This is reflected in the illustration and the supporting graphic elements, such as the Alcohol volume holding shape which is also the sign for leather.
Previous design
www.kentcider.co.uk
Sand Creative also creatively collaborated with developers Awake web design on the new Kent Cider Company website.
The site was kept very simple and contemporary with a 3 click easy buy process at the heart of the website engine.
Click the picture above to visit the website and choose from the great range of ciders.
Designs for a range of trial batch labels were also developed. Customer feedback would lead to the favourite flavours becoming a permanent fixture in the Kent Cider Company range.
Featured on the dieline, Lovely Package & POTW. Click logos for links
What the client said
'I'm so happy with the redesign, Sand Creative has really given our brand a new lease of life, from the graphics to the tone of voice we use, it has been very insightful . We're so proud of the result and the product is selling so well, we have asked Sand Creative to look at our premium spiced ciders range too.
We are taking the new identity across everything we do from banner and t-shirts to website and trucks.
Mark Henderson - Kent Cider Company
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