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brand identity & packaging design
Mad Cat Brewery
Thirst for curiosity
We recently collaborated with Peter and Mike and created a new brand identity and packaging for their Faversham based Mad Cat brewery.
First we looked at what makes them different to other major breweries. We found their passion for their craft drives them to be always on on the lookout for the next exciting brew, they were able to innovate quickly, so we took this thought and created the brand message 'Thirst for curiosity'. This brand message binds the Curiousness of the cat and the brewing process together.
They wanted a more contemporary, fun outlook to the packaging and visual communication, they don't take themselves too seriously, we expanded this thought to the playful nature of the cat. We carried this through to other design features such as
the MC Cat head icon and the diecut Cat head pump clip.
We have initailly designed a set of 'cat silhouette pump clips' and more is planned throughout 2016.
Special beers throughout the year
MAD CAT Brewery. The year ahead 2018 printed and folded booklet.
Small Selection of other thoughts
Previous designs
What the client said
'We're very happy with the re-branding that Sean Harvey of Sand Creative did for us. He listened to us, generated a whole range of ideas and captured just what we were trying to say. We learned a lot about working with a designer for the first time and have not regretted it. Feedback from our customers has been very positive.
Peter Meaney - Mad Cat Brewery
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