Mark Sargeant and Josh De Haan, owners of The Pickled Egg Pub Company, run a distinctive collection of bars and restaurants — including the acclaimed Rocksalt in Folkestone.

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In 2019, they added four historic Kentish pubs to their portfolio: The Five Bells Inn at Brabourne, The Radnor Arms in Folkestone, The Woolpack Inn at Warehorne, and The Duke William in Ickham. Each has a strong local identity, but together they needed a brand that could bring them under one name without losing their individual charm.

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We were asked to create an identity that felt fitting for these superb historic establishments — something that recognised their character and heritage, while feeling at home in today’s pub landscape.

Our solution began with a core brand for The Pickled Egg, then extended to individual identities for each pub — inspired by their history and character, but designed to feel fresh and distinctive, while clearly part of the same family.