The Marksologist.

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The Marksologist is a premium range of ready-to-drink cocktails, created for Marks & Spencer, crafted to the highest mixologist standards and designed to recreate the experience of a 5-star cocktail bar at home.

To reflect the authenticity of each cocktail, we started with the stories behind the recipes—exploring their provenance and character. These insights shaped the creative direction, with each label incorporating subtle references, historical details, and recipe suggestions.

The design process focused on balancing craft and clarity. Embellishments like embossing, debossing, hot foiling, high-build varnishes, premium inks, and custom die-cuts were carefully chosen to elevate the packaging and reflect the quality of the drinks inside.