brand identity & packaging design
Troo Granola
Be troo to yoo
Troo's mission is to make people as passionate about gut health as they are.
There is growing evidence that shows how fundamental gut health is for us to live a long, happy and healthy life. Our gut health can have a huge impact on our physical and metal health and well being.
Learning more about gut health has inspired the creators of Troo to create a range of gut healthy food. Their first products will help you to get off to a gut-healthy start; delicious award-winning granola packed with natural ingredients - gluten free, low sugar and high fibre.
Our array of characterful birds of paradise encapsulate the vibrant, fun, colourful and healthy nature of the brand.
Troo Granola, Porridges and Tea can be found in major supermarkets and health stores. It is also the first Granola to move to completely plastic free packaging.
Detail across the rest of the packaging
Porridge range extension. Initially in paper bags, now moving to boxes.
Previous design
