brand identity & packaging design

Be troo to yoo

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Troo's mission is to make people as passionate about gut health as they are.

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There is growing evidence that shows how fundamental gut health is for us to live a long, happy and healthy life.  Our gut health can have a huge impact on our physical and metal health and well being.

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Learning more about gut health has inspired the creators of Troo to create a range of gut healthy food. Their first products will help you to get off to a gut-healthy start; delicious award-winning granola packed with natural ingredients - gluten free, low sugar and high fibre.

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Our array of characterful birds of paradise encapsulate the vibrant, fun, colourful and healthy nature of the brand.

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Troo Granola, Porridges and Tea can be found in major supermarkets and health stores. It is also the first Granola to move to completely plastic free packaging.