brand identity & packaging design

Whistler’s Storm is the newest alcoholic tea brand to hit the market. Their liqueurs offer something new and exciting; a unique, flavoursome pairing of two quintessentially British pastimes: tea drinking and drinking…

The  two varieties; Earl grey and Assam black, use the highest quality, organic tea leaves and they’ve created the perfect alcoholic brew.
Whistler’s Storm is a smooth and refreshing drink that can be enjoyed in a myriad of different concoctions such as on the rocks, with Prosecco or in cocktails.
The liqueurs have only been infused with natural products and are both vegan friendly and gluten free.


Sand Creative were briefed to communicate the heritage of the tea with an impactful design. Taking inspiration from the brand's name ‘Whistler’s Storm’, the visual solution became clear - a playful and beautifully illustrated  ‘Storm in a tea cup’.
 
The illustration depicts steam emanating from a boiling kettle hidden around the side of the label. The steam weaves its way to the front of the bottle, creating the ominous storm clouds.
Engulfed in the storm a Tea clipper navigates its way through the choppy waters in a teacup while avoiding a giant squid.

The label is printed on a premium uncoated paper and utilises a high build screen and varnishes with subtle embossing across the ships sails and the tea cup. Colours are muted and vintage in tone whilst retaining contemporary feel.

Whistler’s Storm Cold Brew Tea Liqueur - The Brew with a twist.